The 1968 Charger was a major departure over the 1967 model.  The reason for this was that sales of the 1967 Dodge Charger fell incredibly flat and therefore, the car company decided it was time for a major overhaul of this model.

Dodge was operating under the notion that there was little interest in the 1967 Charger because of similarities it shared with the Coronet, which was also a less expensive model.  Therefore, Dodge decided the only way to boost car sales for the 1968 Charger was to make sure the Coronet and the Charger looked completely different, thus the restyling began.

1968 was the first year that “Coke Bottle” styling was introduced, this meant that from the side, the curves that this car had around the front and rear bumper resembled a Coke Bottle.

In addition, to keep up with the image that Dodge thought a muscle car should have, added the R/T model.  This stood for “Road and Track” and fell in line with the high performance image Dodge wanted this car to have.  They revamped the headlights, modeling them off of the Corvette and got rid of the bucket seats.  Thy improved engine options and gave more room in the hood for the biggest engine that Dodge offered.

This car was designed to be a true muscle car and upon introduction, sales soared.

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